Mara Ellison

AI Search Analyst at Citlyze

Mara Ellison researches AI search at Citlyze. She spends her weeks running prompt experiments across ChatGPT, Gemini, and Perplexity and writing down what actually moves visibility.

Mara Ellison

Articles by Mara Ellison

AI Citation Sources Study Q3 2026: ChatGPT and Perplexity

AI Referral Traffic Benchmarks 2026, by Industry

ChatGPT Ads, Sponsored Agents and AI Mode Ads Explained

ChatGPT Shopping: How to Get Your Products Recommended

Cloudflare's AI Crawler Block: When It Stops Googlebot

GEO Spam: The Tactics Google's 2026 Spam Updates Hit

Peec AI Alternatives: 5 AI Visibility Tools Compared

How Query Fan-Out Works: Worked Example and Coverage Matrix

Search Console's AI Mode Report: What It Shows and Hides

AI Rerankers for SEO: How They Work and What We Tested

Information Gain in SEO: Examples and an Editing Worksheet

Programmatic SEO: Examples, Templates and a Launch Plan

Semantic SEO: An Entity Audit and Content Mapping Guide

SEO Automation: 7 Workflows, Tools and a Setup Template

Best AI Search Engines in 2026 (and How They Differ)

Brand Sentiment Tracking in AI Answers: A Working Method

DeepSeek Rank Tracking: How to Track Your Brand Visibility

Gemini Rank Tracking: How to Track Your Brand in Gemini

Grok Rank Tracking: How to Monitor Your Brand in Grok

What Is a Google AI Overview? How Google's AI Answers Work

How Much Does AEO Cost in 2026? Real Numbers

AEO vs SEO: What Actually Changes (2026)

AEO Website Structure: H1, FAQ and Schema Strategy

AI Monitoring Tools: What They Catch That Analytics Can't

AI Search Optimization: A Practical Playbook (2026)

AI SEO: The Complete Guide for 2026

Best AEO Tools in 2026: Answer Engine Optimization Software Compared

Best AI Overviews Trackers and Checkers (2026)

Best AI Rank Trackers in 2026 (ChatGPT, Perplexity and More)

Best AI SEO Agencies and Services in 2026 (+ When to Skip Them)

Best AI SEO Tools in 2026 (By Job, Not Hype)

Best AI Visibility Tools in 2026, Compared

Best Generative Engine Optimization (GEO) Tools (2026)

Best Rank Trackers in 2026 (Google + AI Search)

ChatGPT Rank Tracking: How to Track Your Brand in ChatGPT (2026)

Copilot Rank Tracking: How to Track Your Brand in Microsoft Copilot

How to Fix Negative Brand Sentiment in AI Answers

Free AI SEO Tools That Are Actually Free (2026)

The Future of SEO: What Survives AI Search

Google AI Mode SEO: Tools and Rank Tracking (2026)

How to Do AEO: 7 Techniques That Work in 2026

LLM SEO: Tools to Track Your Brand's Visibility in LLMs

Perplexity Rank Tracking and Brand Monitoring (2026)

Profound AI Review 2026: Features, Pricing, and Alternatives

Profound vs Otterly vs Scrunch: AI Visibility Tools Compared

How to Track Brand Mentions in AI Search (2026 Guide)

How to See and Track Brand Mentions in ChatGPT

What Is AI Visibility? Metrics, Measurement and What Good Looks Like

What Is AEO? Answer Engine Optimization, Explained

What Triggers Google AI Overviews? What the Research Shows

How to Choose an AI Visibility Tool in 2026: An Honest Buyer's Guide

AI Search Attribution: Why Analytics Undercounts AI Traffic

llms.txt: What It Is and Whether It Actually Works

The GEO Audit: A Step-by-Step Guide to Making Your Pages Citable

A Crawler Visit Is Not a Citation: From Crawl to AI Answer

GPTBot, ClaudeBot, PerplexityBot: A Marketer's Guide to AI Crawlers

What's a Good AI Citation Rate? How to Benchmark Honestly

AI Share of Voice: Measuring Your Brand Against Competitors

Why AI Answers Change Every Time You Ask (and How to Measure Anyway)

How to Find the Prompts Your Buyers Actually Ask AI

Google AI Overviews and AI Mode: How to Track and Optimize for Both

How ChatGPT Picks Its Sources (and How to Become One)

AI Search Statistics 2026: Usage, AI Overviews and SEO Impact

AEO vs GEO: Are They the Same Thing? (And Where SEO Fits)

What Is Generative Engine Optimization? The Complete GEO Guide